Waarom Chinese websites links in een nieuw venster/tab openen

Er is niet zoiets als de beste user experience. Gebruikerservaring is context gevoelig. Dat blijkt ook als het gaat om het openen van nieuwe links. Waar het in de westerse wereld heel normaal is om links in hetzelfde venster te openen, is dat in China niet zo. Op de vraag op Quora waarom dat zo is, zegt Richard Chang het volgende:

Yes, “most” Chinese websites do open new window by default. I was very surprised by this when I first came back to China to run projects in 2006.

So I asked around to see why people would design it this way and was told that that’s what the users what. I then interviewed some users to see why they prefer “new window” and one explanation came out strong — at the time Internet speed was not great here in China (slow hardware could be another factor to this), people have to wait for pages to load, especially Chinese webpages tend to contain a lot of information (just look at Sina’s main page). Therefore, people form the habit to open multiple pages in “new window” so that when they finish reading the first page, all the rest pages that they want to read have been fully loaded.

Lees China: Why do most hyperlinks open in new windows/tabs – Quora.

This entry was posted on maandag, april 4th, 2011 at 10:11 am and is filed under Usability, User Experience design. You can subscribe to any comments to this entry via RSS 2.0. You can leave a response, or trackback from your own site.